Head of Consumer Product

You will own consumer activation and retention end to end.

Onix is the Personal Intelligence platform. We turn the world’s best health and wellness experts into scalable businesses by training small language models exclusively on their private corpora: clinical notes, unpublished research, proprietary methods that have never been on the internet. Subscribers pay for personalized access. Experts keep 70%.

20+ founding experts are live in App Store early access, including Dave Rabin, Mark Sisson, Ashley Koff, William Li, and Elissa Epel, across longevity, functional medicine, mental health, and pediatrics. NYT bestsellers and category-defining voices with millions of books and followers between them. Experts refer their peers unprompted. Their audiences subscribe. Supply is velvet rope. We gate hard on quality.

The frontier model race homogenizes general intelligence. We do the opposite: amplify the specific genius of named human experts. SLM economics finally make this a category Big AI structurally cannot follow into without cannibalizing their core.

Small senior team in Old Montreal. In person. You report to our CTO and partner closely with design, engineering, and studio.

The next great consumer product will prove that human expertise is a daily ritual, not a feed. That is what we are building.

What You Will Do

• Own the consumer journey end to end, from first onix match to the daily ritual that brings someone back.
• Personally own activation and retention. Pick the numbers that define daily-ritual fit. Set the bar. Move the bar. Defend the bar.
• Direct design and engineering hands-on. You’re in Figma with us, not handing off briefs. Everyone here rolls up their sleeves.
• Sit on calls with real users and real experts every week. Translate insight to shipped change in days, not quarters.
• Converge debates. Take a position. Defend it. Move on.

Who You Are

You have shipped consumer products that became part of someone’s daily life. Not a tab in an enterprise dashboard. A ritual. You have either shipped a 0-to-1 consumer product or led a meaningful retention lift at a 1-to-N company. Both is better.

You are equally comfortable in a design review, a retention cohort table, and a 90-minute call with an expert who has treated thousands of patients. You came here for the mission: technology should amplify human genius, not replace it.

You have:

• Shipped product at a company on this list, or one with comparable craft: Headspace, Calm, Duolingo, Oura, Whoop, Eight Sleep, Strava, Levels, Function Health, Headway, Arc. Other backgrounds welcome if your work shows daily-ritual fluency.
• An activation or retention number you personally moved and can defend.
• Fluency moving between design reviews, cohort tables, and expert calls without dropping context. Figma fluency is a plus.
• Taste. You converge decisions with it. You make the team’s job easier, not harder.

You are:

• Direct. You take positions and defend them.
• Senior. You do not need a roadmap document to make a decision.
• Calibrated. You know the difference between a feature and a ritual.
• In Old Montreal in person, or willing to relocate.

This Role is NOT For You If:

• Your biggest shipped artifact is a feature-flag rollout.
• You are a strategy person who will not open Figma to leave a comment.
• You need a roadmap document to make a decision.
• You think taste is subjective.
• You want a remote job.

What Success Looks Like

• You own activation and retention end to end. You decide what ships, what waits, what we kill.
• The curves bend the way you said they would. The team trusts your read.
• Design, engineering, experts, and users trust you to set direction.
• Your taste defines what Onix feels like for the next million people who use it.

How to Apply

Download Onix from the App Store. Use invite code OnixCareers to skip the waitlist.

Spend real time with it. Pick an onix. Have conversations. Look at the consumer surface.

Then submit:

1. Your unfiltered critique. What is broken. What is missing. What is right that we should not break.
2. What day one looks like for you. The first thing you would change, and the activation-versus-retention tradeoff you are accepting.